The QSR value wars are buying traffic, not loyalty

Two years after McDonald’s launched its $5 Meal Deal, the data shows a surprising outcome: while promotions boosted traffic, they often failed to build loyalty. Facteus analyzed 18 major QSR chains and found that 83% experienced lower customer retention than before the value wars began. The results reveal which brands turned discounts into repeat visits — and which simply bought temporary traffic.

Black Friday 2024: Consumer Behavior & Retail Intelligence

Happy Shopper Carrying Bags

As the holiday season progresses, these trends — and Facteus data — can highlight what it takes for retailers, investors, and others to make more informed, data-driven decisions and hone their competitive edge moving into 2025.

Where Else Do Target Customers Shop?

Where Else Do target Customers Shop Insights

Explore where Target shoppers spend before and after visiting. Facteus alternative data reveals cross-shopping behavior and retail spending patterns.