Retail Foot Traffic Doesn’t Equal Sales

Consumer transaction data reveals that foot traffic alone could be misinforming retail decisions.

Costco and Dollar General may be winning traffic, but Facteus transaction data shows a different retail leaderboard. Here’s what the wallet reveals about Walmart, Target, Costco, and Dollar General.

The QSR value wars are buying traffic, not loyalty

Two years after McDonald’s launched its $5 Meal Deal, the data shows a surprising outcome: while promotions boosted traffic, they often failed to build loyalty. Facteus analyzed 18 major QSR chains and found that 83% experienced lower customer retention than before the value wars began. The results reveal which brands turned discounts into repeat visits — and which simply bought temporary traffic.

Top Transaction Data Providers in 2025

Top Data Provider Alternatives

This guide breaks down the top transaction data providers of 2025 using a consistent framework—one that helps FP&A teams, investors, and product builders choose based on what actually matters: speed, granularity, coverage, and consumer data compliance.

Where Else Do Target Customers Shop?

Where Else Do target Customers Shop Insights

Explore where Target shoppers spend before and after visiting. Facteus alternative data reveals cross-shopping behavior and retail spending patterns.