Retail Foot Traffic Doesn’t Equal Sales

Costco and Dollar General may be winning traffic, but Facteus transaction data shows a different retail leaderboard. Here’s what the wallet reveals about Walmart, Target, Costco, and Dollar General.
The QSR value wars are buying traffic, not loyalty

Two years after McDonald’s launched its $5 Meal Deal, the data shows a surprising outcome: while promotions boosted traffic, they often failed to build loyalty. Facteus analyzed 18 major QSR chains and found that 83% experienced lower customer retention than before the value wars began. The results reveal which brands turned discounts into repeat visits — and which simply bought temporary traffic.
The Fastest Growing Merchants of 2025: What Real Consumer Spend Data Reveals

Discover the fastest-growing U.S. merchants of 2025 using real consumer transaction data. See who’s gaining share across retail, restaurants, and convenience.
Cyber Five, Called in Advance: How Our Predictions Stacked Up Against Real Spend

Real transaction data from the Cyber Five weekend validates or disproves predictions. See how consumers are actually behaving this holiday season.
The Cyber Five Is Coming. Here’s What We Think Will Happen – Based on the Facts

Holiday shopping predictions backed by real transaction data. See what to expect this Cyber Five and how consumers are spending.
The Exclusivity Paradox: Why Starbucks’ Bearista Cup Worked and Their ‘Exclusive’ Target Collaboration Probably Won’t

Starbucks’ Bearista cup drove $64M in sales. Data analysis reveals why it worked and why the Target collaboration probably won’t – based on real-world transaction data.
Market Research Meets Reality: How Verified Spend Data is Transforming Restaurant Decision-Making

By leveraging spend data, restaurant teams are validating research and making smarter decisions. See results from one QSR and how to follow suit.
Top Transaction Data Providers in 2025
This guide breaks down the top transaction data providers of 2025 using a consistent framework—one that helps FP&A teams, investors, and product builders choose based on what actually matters: speed, granularity, coverage, and consumer data compliance.
WHOLE FOODS MARKET Cross-Shopping Diagram

Explore other merchants where WHOLE FOODS MARKET customers also choose to shop.
Retail News for week ending Jan 11, 2025

Facteus retail data from Jan. 11, 2025, shows post-holiday stabilization with key categories shifting—helping businesses adapt to evolving markets.
Retail News for week ending Dec.14, 2024

Facteus weekly insights reveal holiday spending trends for Dec. 14, 2024—from beauty growth to retail declines—helping businesses plan smarter.
Black Friday 2024 Spending Trends & What They Mean

Facteus holiday spending data reveals key 2024 retail trends, helping businesses, investors, and retailers sharpen their competitive edge into 2025.
Amazon Prime Day October 2024 Spending Data & Findings

Discover key Amazon Prime Day October 2024 spending trends with Facteus transaction data—insights shaping consumer sentiment and holiday retail sales.
Amazon Prime Big Deal Days Reshapes Holiday Spending

Facteus reveals consumer spending insights from Amazon Prime Big Deal Days 2024, highlighting retail sentiment and holiday shopping behavior shifts.
Top 10 Apparel Brands on TikTok Shop in 2024

Discover which apparel brands lead TikTok Shop in 2024. Facteus transaction data reveals shifting consumer trends, updated with 2Q insights.
Retail News for week of Jun.12, 2024

This week’s insights highlight consumer spending shifts in fast fashion, TikTok Shop, and more—revealing who’s winning retail.
2023 Black Friday Shopping & Spending Data Unpacked

Facteus Black Friday Spend Tracker reveals eye-opening insights about holiday shopping, where consumers spent more over 2023 Black Friday, and so much more.
Where Else Do Target Customers Shop?

Explore where Target shoppers spend before and after visiting. Facteus alternative data reveals cross-shopping behavior and retail spending patterns.
Chipotle vs. Panera: Data Insights with Mobius & ChatGPT

Explore how Mobius reveals QSR spending trends, from average ticket sizes to generational habits, giving decision-makers smarter data-driven strategies.
Transaction Data for Data-Driven Retail Strategies

Here’s how transaction data can be used for share-of-wallet analysis, with concrete examples of how businesses can benefit from this valuable information.