The QSR value wars are buying traffic, not loyalty
Two years after McDonald’s launched its $5 Meal Deal, the data shows a surprising outcome: while promotions boosted traffic, they often failed to build loyalty. Facteus analyzed 18 major QSR chains and found that 83% experienced lower customer retention than before the value wars began. The results reveal which brands turned discounts into repeat visits — and which simply bought temporary traffic.
The Fastest Growing Merchants of 2025: What Real Consumer Spend Data Reveals
Discover the fastest-growing U.S. merchants of 2025 using real consumer transaction data. See who’s gaining share across retail, restaurants, and convenience.
Cyber Five, Called in Advance: How Our Predictions Stacked Up Against Real Spend
Real transaction data from the Cyber Five weekend validates or disproves predictions. See how consumers are actually behaving this holiday season.
The Cyber Five Is Coming. Here’s What We Think Will Happen – Based on the Facts
Holiday shopping predictions backed by real transaction data. See what to expect this Cyber Five and how consumers are spending.
Black Friday 2024 Spending Trends & What They Mean
Facteus holiday spending data reveals key 2024 retail trends, helping businesses, investors, and retailers sharpen their competitive edge into 2025.
Retail News for week of Jun.12, 2024
This week’s insights highlight consumer spending shifts in fast fashion, TikTok Shop, and more—revealing who’s winning retail.
Transaction Data for Data-Driven Retail Strategies
Here’s how transaction data can be used for share-of-wallet analysis, with concrete examples of how businesses can benefit from this valuable information.
Walmart Black Friday Spend Trend Results
Facteus reveals Walmart Black Friday spending trends—showing year-over-year shifts and whether Walmart will remain a top holiday shopping choice.
Best Buy Black Friday Performance Results
Discover Best Buy’s 2024 Black Friday performance with Facteus spend data—insights into inflation, layoffs, and what’s shaping consumer electronics sales.
Costco Spend Leading Up to Black Friday 2022
See how Costco’s pre-Black Friday 2022 spending trends compare to past years. Facteus data reveals insights into holiday shopper behavior.